The epic two-month season of the ABT at Lincoln Center starts on May 12th with the six big ballets in our left column. But none except Swan Lake show ABT. Other big companies go the video route, some in addictive websites, some in global-cast 3-D. Why not ABT? Seems there's a Catch-22: the intellectual-property and quality-management issues can't be resolved with dancers, especially with ABT's rotating leads. Video promotion is left to dancers so most get none at all. One big gift might resolve this, and put ABT on a new economic plane.

How The Bolshoi Ballet Promotes Its Production Of Cinderella

Posted by Peter Quennell on 05/29/11 at 10:53 PM in
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How The Royal Ballet Promotes Its Production Of Cinderella

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How Chicago’s Joffrey Ballet Promotes Its Production Of Cinderella #1

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How Chicago’s Joffrey Ballet Promotes Its Production Of Cinderella #2

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How Bengt Jörgen Promotes His Ballet Jörgen Production Of Cinderella #1

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How Bengt Jörgen Promotes His Ballet Jörgen Production Of Cinderella #2

Posted by Peter Quennell on 05/29/11 at 10:34 PM in
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How The Birmingham Royal Ballet Promotes Its Production Of Cinderella

Posted by Peter Quennell on 05/02/11 at 01:44 AM in
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